The short answer
A courier website needs to say clearly what you carry and where you go, show your phone number and a WhatsApp or quote button at the top, set out your insurance and checks, and have a quote form that asks for the pick-up, drop-off, van size and date. It must work well on a phone, because that's where most people will find you.
At the top of the page
Most people decide in a few seconds whether to stay. The first screen should show:
- What you do and where: "Same-day courier in Leeds", not "Welcome to our website".
- Your phone number, as a button that calls you when tapped on a phone.
- A quote button, and WhatsApp if you use it.
- One line of proof: your insurance, how long you've been driving, or a real review.
The pages you need
- Home: the overview, with the quote button.
- A page for each main service: same-day, next-day, multi-drop, medical, pallets, whatever you do.
- A page for each town you cover: people search for "courier in" a town, and these pages help them find you.
- About: who you are, your van and how long you've been going.
- Get a quote: a simple form (see below).
Show your insurance and checks properly
Business customers check this before they trust you with their goods. Be specific:
- "£10,000 goods in transit cover" is better than "fully insured".
- Public liability cover, and the amount.
- DBS checks, if you carry medical items or visit homes and schools.
- Proof of delivery or tracking, if you offer it.
- Only claim what you really have. Business customers may ask to see it.
A quote form that works
Ask for what you need to give a price, and nothing more:
- Collection postcode and delivery postcode.
- The date, and whether it's urgent.
- What it is and roughly how big or heavy.
- Van size, with a "not sure" option.
- Their name and phone number, and email if they prefer.
Make sure the form actually reaches you, and test it yourself every so often.
Make it work on a phone
- Big buttons for call, WhatsApp and quote, that stay easy to reach as you scroll.
- Text big enough to read without zooming.
- Fast to load, even on a weak signal.
Help Google understand you
- A clear page title on each page, like "Same-day courier in Leeds | Your Business".
- Your business name, phone number and area written the same way everywhere.
- Business details marked up for search engines (web designers call this "schema").
- A link to and from your Google Business Profile.
Things to avoid
- Stock photos of lorries, warehouses or people who aren't you.
- Reviews you can't back up. Only use real ones, with the customer's permission.
- Vague claims like "the best courier in the UK".
- A contact form that goes nowhere, or an email address you never check.
- Pages full of text. Short and clear wins.
The checklist
- What you do and where, at the top
- Phone, WhatsApp and quote buttons that work on a phone
- A page for each service and each town
- Insurance and checks, with real amounts
- A quote form that reaches you
- Your own photos, if you have them
- Real reviews only
- Clear page titles and a Google Business Profile
Every site we build includes all of these. See example sites or how our pricing works.
Questions
How many pages does a courier website need?
Not many. A home page, a page for each main service, a page for each town you cover, an about page and a way to get a quote is plenty for most couriers.
Should I put my prices on my website?
Most couriers don't list exact prices, because every job is different. A quote form that asks for the pick-up, drop-off, van size and date lets you reply with a fixed price quickly.
What if I don't have any reviews yet?
Leave them off until you have real ones. Show your insurance, your checks and how long you have been driving instead, and ask your first customers for a Google review.
Do I need my own photos?
Your own photos help most: your van, clean and in daylight, and you. A clear phone photo is fine. Avoid stock photos of big lorries or warehouses that look nothing like your business.