What is SEO?
SEO stands for Search Engine Optimisation. It’s how you help Google understand what your website is about, so it can show it to the right people. For example, if someone searches for “same-day courier Leeds”, SEO helps your site show up near the top.
Why Does SEO Matter for Couriers?
Simple: people trust Google. If they search and you’re not there, they assume your business isn’t active or trustworthy. The top results often get all the clicks. So showing up — especially in your service area — is key to getting more bookings.
How to Improve Your Courier SEO
You don’t need to be an expert. Here are 5 simple ways to improve your SEO:
- Add Your Location: Mention the areas you serve (e.g. “Courier in Birmingham, Wolverhampton, and Dudley”) on your homepage and service pages.
- Use Keywords: Use simple phrases people search for, like “van courier UK”, “urgent delivery”, or “same-day parcel delivery”.
- Write Clear Content: Make sure your homepage explains exactly what you do, who you help, and how to contact you.
- Use Alt Text on Images: When you add images to your site, give them short descriptions that include keywords.
- Start a Blog: Write short posts answering common questions, like what customers expect from courier websites.
Don’t Forget Local SEO
Local SEO is all about helping your business show up in your area. The best way to do this is to create or update your Google Business Profile. Add your service area, phone number, and a few photos of your van or deliveries. Ask happy customers to leave reviews.
How Long Does SEO Take?
SEO doesn’t work overnight. But within weeks or months, you could start getting more traffic and enquiries — especially if your competitors aren’t doing any SEO at all.
Want Help With SEO?
We include basic SEO setup in every website package. That means your courier site will be ready for search engines — with your services, areas, and keywords already in place.
👉 Learn more about Local SEO
👉 Not sure if you need a website? Read this
👉 Compare website packages (SEO included)
